We start development of inbound programs by identifying smart, goal-driven strategies and action plans. Each engagement also involves orientation and training of client teams, both in the use of the HubSpot software and in the inbound methodology and practice.
Some of the foundational work we do during this phase:
There are a number of high-yielding roads we go down in order to get a complete view of your company and its place within the industry before attempting to develop a successful inbound program. Without these insights, it’s not possible to be strategic in the approach we take to generating and closing leads.
The strategic thinking never stops. Each quarter we review analytics to understand how the different components of your inbound program are working. We use this data to develop 90-day Roadmaps that identify modifications that can be made in order to optimize performance and fuel added momentum.